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Russia’s declining smartphone market may slip further in 2022 amid Ukraine invasion

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Russia’s declining smartphone market may slip further in 2022 amid Ukraine invasion

What you could know

  • Russia’s smartphone market declined 7% yr over yr in 2021, in accordance with Counterpoint Analysis.
  • Samsung dominated the market with a 30% share, adopted by Xiaomi, Apple, and different Chinese language manufacturers.
  • Nevertheless, the nation’s handset market might slip additional this yr following the Ukraine invasion.

Russia’s invasion of Ukraine doesn’t bode effectively for its smartphone market, which has already slipped 7% yr over yr in 2021. A brand new report from Counterpoint Analysis says the nation’s handset market might take one other hit this yr.

The market analysis agency pins the decline on shoppers’ “longer improve cycles” and their shift “from mid-tier to high-tier gadgets.” That mentioned, Samsung maintained its lead with a 30% share, up from 25% in 2020.

Counterpoint notes that Samsung’s Galaxy A collection telephones accounted for greater than half of its shipments for 2021.

Russia’s declining smartphone market may slip further in 2022 amid Ukraine invasion

Counterpoint Analysis Russia handset tracker (Picture credit score: Counterpoint Analysis)

The Galaxy A12, which is at the moment one of many finest Android telephones underneath $200, was an enormous success and remained the corporate’s hottest mannequin in 2021.

Xiaomi got here in second with a 23% market share, representing a 29% YoY development. That is due largely to the Redmi collection, which accounted for greater than three-fourths of its shipments in 2021.

Apple gained the third spot with a 13% share. Honor and Realme trailed behind at 6% and 5%, respectively.

“Chinese language manufacturers contributed 44% of the full market in 2021 in comparison with 46% in 2020,” mentioned analysis director Tarun Pathak. “The decline might be attributed to Huawei’s loss, however Chinese language manufacturers are gaining once more, particularly Xiaomi, Honor, and Realme.”

Nevertheless, Russia’s handset market might shrink additional amid the escalating navy battle in Ukraine. Pathak famous that “the present battle has modified your entire panorama and pushed the handset market into uncertainty.”

“The autumn in ruble will result in a steep value rise within the quick time period on account of restricted stock and suspended deliveries. Additionally, as sanctions collect tempo, it will likely be arduous for OEMs to make a conclusive gadget technique,” he added.

Apple has not too long ago suspended its gross sales operations in Russia, and different smartphone manufacturers might comply with go well with, Counterpoint says.

Regardless of the Russia-Ukraine battle, Chinese language OEMs might seize extra market share in Russia this yr, in accordance with the agency.

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